[startup experience #4] Motivation is a myth: create our own motivations

Amy Li
2 min readMar 25, 2022
Motivation is a myth: how can I, a startup owner, constantly generate motivation along the journey..

Since I left my job and started a startup company with my two friends, I have learned a lot through the journey. In today’s video, I would like to share one of the learnings: motivation is a myth. This phrase comes from the book — “The Motivation Myth” by Jeff Haden.

Let’s get into the story:

Amy Li

Software Developer | Ph.D. in Medicine. I write about programming, productivity, personal development, and entrepreneurship. https://www.youtube.com/@amyjuanli